I’m in the process of writing seven more chapters to Brands as Patterns. More to come.
1.0 — Brands as Patterns
2.0 — The Speed of the Market
3.0 — Orchestrating a Business
4.0 — The End of Loyalty
5.0 — Brand ≠ Product
6.0 — Marketing at the Speed of The Product
7.0 — Object Semiotics
8.0 — Designing a Responsive Business
9.0 — Building a Common Language
10.0 — Tools not Rules